How Surging Ad Sales Did Wonders To Facebook’s Revenue

Social media is everyday showing how new approaches to maximize the potential of advertising. One of the major benefits of social media advertising is that advertisers can take advantage of the users’ demographic information and target their ads appropriately.

Facebook’s quarterly revenue rose more than 50 percent, smashing Wall Street expectations, as its popular mobile app and a push into live video lured new advertisers and encouraged existing ones to boost spending.

The revenue surge helped shares climb to nearly triple the value of its initial public offering four years ago. Facebook also revealed a new class of non-voting shares that will allow founder Mark Zuckerberg to give away his wealth without relinquishing control of the social media giant.

Some 1.65bn people used Facebook monthly as of 31 March, up from 1.44 billion a year earlier.

Zuckerberg claims users are spending more than 50 minutes per day on Facebook, Instagram and Messenger. Facebook is benefitting from advertisers shifting money from television to web and mobile platforms.

Some 1.65 billion people used Facebook monthly as of March 31, up from 1.44 billion a year earlier. Zuckerberg said users were spending more than 50 minutes per day on Facebook, Instagram and Messenger, a huge amount of time given the millions of apps available to users.

Advertisers are shifting money from television to web and mobile platforms, and Facebook is one of the biggest beneficiaries. It faces fierce competition in the mobile video market, where rivals Snapchat and YouTube also garner billions of video views every day.

Last year, Zuckerberg and his wife, Priscilla Chan, announced that they would give away 99 percent of their Facebook shares to fund charitable endeavors.

Last week, Zuckerberg and Chan were included in Time’s 100 Most Influential People 2016 list.

Facebook recently expanded its live video product, rolling out several new features and making it more prominent on the app to encourage users to create videos and share them. The quarterly results showed success attracting advertisers with the move, and the company was able to expand its operating profit margin to 55 percent from 52 percent a year earlier.

Total revenue rose to $5.38 billion from $3.54 billion, with ad revenue increasing 56.8 percent to $5.20 billion. Mobile ad revenue accounted for about 82 percent of total ad revenue, compared with about 73 percent a year earlier.

The news once again proves the power of social media and its influence over netizens.

The Rise Of Online Shopping

If we look back a couple of year back, we will see that it was common to see many people shop in their local stores complete with parking and weather problems, long lines, and wobbly shopping carts. Even when online shopping was available, people felt uncomfortable using their credit cards and giving their personal information to cyber-shops. But things are not same anymore. Online Shopping is a rage now. EXIN Deals brings for you the growth and rise of Online Shopping.

Consumers may still be concerned about the security of online shopping, but more and more of them are prepared to buy products on the web. Faster delivery, easier return policies, and the increasing number of sites offering free shipping have also increased the desirability of online buying. 

Growth of online shopping has been characterized by strong consumer demands and the increasing number and type of goods available. The internet is only going to become more and more popular as time goes by and purchasers worldwide become more comfortable about the security and on-time delivery of their purchases. This is the one area of merchandising that continues to have a positive outlook far into the future.

With changes in the lifestyle and perceptions, the growing e-commerce sphere has truly influenced those who have been shopping the conventional way. Shopping at a mall might be a great way to catch up with friends, but fighting through a super crowded maddening rush during the sale season, is an area of frustration offline shoppers can do without.

And it is not just at the mall, where “crowds” come in. The traffic you have to go through while driving to the store and the parking issues that you will face after you reach the destination are enough to make you want to re-think your shopping plan. And these are problems that you do not have to face while you shop for a sale at home.

Online is a better place to avail discounts. Often we see festive discounts and off-season sales where one can avail discounts from 20 percent to 70 percent at any time of the year. These reasons definitely make one’s shopping experience online quite pleasant.